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Beginning ASP.NET
E-Commerce in C#
From Novice to Professional
■■■
Cristian Darie and Karli Watson
Beginning ASP.NET E-Commerce in C#: From Novice to Professional
Copyright © 2009 by Cristian Darie and Karli Watson
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording, or by any information storage or retrieval
system, without the prior written permission of the copyright owner and the publisher.
ISBN-13 (pbk): 978-1-4302-1074-0
ISBN-10 (pbk): 1-4302-1074-5
ISBN-13 (electronic): 13: 978-1-4302-1073-3
ISBN-10 (electronic): 1-4302-1073-7
Printed and bound in the United States of America 9 8 7 6 5 4 3 2 1
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Technical Reviewer: Andrei Rinea
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Contents at a Glance
About the Authors
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii
About the Technical Reviewer
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xviii
Acknowledgments
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix
Introduction
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi
PART 1
■ ■ ■
Phase 1 of Development: Getting
a Web Store Up and Running, Fast
■
CHAPTER 1
Starting an E-Commerce Site
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
■
CHAPTER 2
Laying Out the Foundations
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
■
CHAPTER 3
Starting the BalloonShop Project
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
■
CHAPTER 4
Creating the Product Catalog: Part 1
. . . . . . . . . . . . . . . . . . . . . . . . . . 55
■
CHAPTER 5
Creating the Product Catalog: Part 2
. . . . . . . . . . . . . . . . . . . . . . . . . 115
■
CHAPTER 6
Product Attributes
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
■
CHAPTER 7
Search Engine Optimization
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
■
CHAPTER 8
Searching the Catalog
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225
■
CHAPTER 9
Improving Performance
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257
■
CHAPTER 10
Receiving Payments Using PayPal
. . . . . . . . . . . . . . . . . . . . . . . . . . . 267
■
CHAPTER 11
Catalog Administration: Departments and Categories
. . . . . . . . . 279
■
CHAPTER 12
Catalog Administration: Products
. . . . . . . . . . . . . . . . . . . . . . . . . . . . 331
iv
PART 2
■ ■ ■
Phase 2 of Development: Selling
More and Increasing Profits
■
CHAPTER 13
Creating Your Own Shopping Cart
. . . . . . . . . . . . . . . . . . . . . . . . . . . 367
■
CHAPTER 14
Accepting and Processing Customer Orders
. . . . . . . . . . . . . . . . . . 403
■
CHAPTER 15
Product Recommendations
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 447
■
CHAPTER 16
Creating Customer Accounts
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 465
PART 3
■ ■ ■
Phase 3 of Development:
Advanced E-Commerce
CHAPTER 19
Implementing the Order Pipeline, Part 2
. . . . . . . . . . . . . . . . . . . . . . 589
■
CHAPTER 20
Credit Card Transactions
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 637
■
CHAPTER 21
Product Reviews
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 667
■
CHAPTER 22
Integrating Amazon Web Services
. . . . . . . . . . . . . . . . . . . . . . . . . . . 675
■
INDEX
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 693
v
■
CHAPTER 17
Storing Customer Orders
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 531
■
CHAPTER 18
Implementing the Order Pipeline, Part 1
. . . . . . . . . . . . . . . . . . . . . . 563
■
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